It started with an desire to serve those who serve us daily - the Soldier or Marine in the mud-filled foxholes, the sailor keeping watch at midnight in the Pacific, the pilots soaring above keeping a watchful eye of those below them.

We wanted to create a product catered to those who accept nothing less than victory, whether it be on the battlefield, in the gym, or in their daily lives.

Hand-crafted ingredients with an incredible taste to boot, our protein bars, powders, pre-workouts and variety of products will help you build muscle, maintain energy, and keep you in the fight.